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A Really Goode Job Gone Bad? Murphy Goode Learns a Hard Lesson in Social Media
Murphy Goode, a Sonoma County winery, set up a promotion that looks great on paper: We want to hire a social media whiz (your title will be “Murphy-Goode Wine Country Lifestyle Correspondent”) who will...
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Social Media Blurs the Lines between Business Functions
It has become fairly obvious to state that Social Media blurs the lines between business functions – but sometimes I encounter such a clear example that I want to share it. <– Take a close look at...
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Open Beats Closed: Netflix Announces $1M Dollar Prizewinner
Open beats Closed states a rather obvious law of doing business on the Internetwork: There is more talent outside your company than within it. Companies that harness the power of relationships using...
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Social Media in Theory vs. Social Media In Practice
John Battelle cited a post of mine today in his great FM Signal blog. At issue were my thoughts on the Nestle Facebook fracas. John makes a great point and his post helped me get clear on what I...
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Old Spice Still Smells like Old Advertising
I have been watching the Old Spice phenomenon with interest and admiration so don’t get me wrong; it will set the bar for great, creative work in advertising but is it a high point for social media? I...
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To Do Something Remarkable – First Invert the Question
I am always struck by how powerful it can be to be driven by a single, counterintuitive question. Consider this one: In early 2007 the Spanish bank BBVA asked IDEO to re-think their self-service...
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What’s So Special About Quora?
I rarely do product or service reviews here but, as with Posterous, I am occasionally moved by something remarkable. Quora is a site that allows users to post questions for a community to answer as...
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Sign of the Times – How Politicians Use Social Networks
I will leave the arguments about PIPA and SOPA to others (particularly Tim O’Reilly’s response). What I found particularly interesting in this dispatch on how PIPA met it’s end is how the politicians...
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Disruption is often about simplifying the job…
A business syllogism* in brief and in detail. In brief: Every business is in the business of helping someone get a job done. The majority of these jobs are now mediated by computer interface (that is,...
View ArticleThe Future is a Story We have Seen in our Past
Seeing into the future is often just about plotting the graph line of changes we have already seen taking place. Computer displays thirty years ago were just green text on black screens… Gradually we...
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